Work

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  MTV Networks: Isle of MTV Malta 2010

  The Brief:

  Kanoti were commissioned to develop a campaign concept for MTV’s Isle of MTV event: a free music festival on the island of Malta three years ago.

  Kanoti has since created and produced all on-air spots promoting the event and supporting competitions. Each spot was aired across all of MTV’s European channels.

  The Approach:

  We developed a story world based around a wayward Cat and Dog having various misadventures in each of the animations. We have continued to develop the story world during the last three years that the campaign has run, with a set of highly creative irreverent animated short stings.

  The Results:

  "VBSI Creative approached Kanoti in 2007 to give The Isle of MTV Malta Special Event a new lease of life. Kanoti responded with a creative and irreverent approach in the form of “Cat and Dog”, whom we now consider to be the mascots of our flagship summer event.  Always accommodating and highly creative we have enjoyed 3 years of the highest calibre of work resulting in the campaign being one of the most successful in VBSI history."

  Testimonial from Producer, VBSI Creative | MTV Networks Europe

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  Line/RCSLT: Giving Voice

  The Brief:

  The Royal College of Speech and Language Therapists asked us to help us raise awareness of the Giving Voice campaign which aims to secure continued funding and access to speech and language therapy services for all those that need it.

  The Approach:

  We developed a two-part viral campaign and interactive web sign-up page which support the wider “Giving Voice” initiative.  The first part launches on YouTube and ends with a call to action which encourages viewers to visit the “Giving Voice” campaign website www.givingvoiceuk.org/addyourvoice to watch the second half where the full message revealed.  The campaign then prompts viewers to lend their support by creating their own unique speech bubble.  As each one is created, it is added to a larger collection of speech bubbles where participants can see and interact with other supporters’ entries.

  The Results:

  The Viral video has received over 30,000 views on YouTube and over 1000 names captured in the first 4 weeks of the campaign.

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  Nickelodeon: Fanboy & Chum Chum

  The Brief:

  To create a unique Flash-based online game based around the Nickelodeon characters of Fanboy and ChumChum.

  The Approach:

  The game was created using mostly 2d animation with some 3d modeling. Kanoti created the gameplay environments into which the characters of Fanboy and Chumchum are introduced.

  The approach to the game’s functionality was to encourage collaborative gameplay, where two players could play the game together (as well as in a one player mode). To encourage this sense of collaboration each character could only perform certain actions which meant the players had to help each other in order to complete the game.

  As the game was aimed at all ages, we created a tutorial level which introduced the players to the specific powers each character has. This tutorial also introduced them to the concept of collaborative gameplay without the need for lengthy text instructions.

  View Project:

  http://www.nick.co.uk/shows/fanboy/games/seizethefrostyfreeze/
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  Goosebumps/Global Blue: Global Refund Re-Brand

  The Brief:

  Global Refund, as they were previously known, market leaders in Tax Free Shopping. Their positioning was under threat from new competitors offering bigger commissions. Their strategy was to form a connection with their consumers and retailers, find additional streams of revenue and become a global lifestyle brand. Our job was to tell the world.

  The Approach:

  Pre launch teasers were mailed out to retails DM and witty T-Shirts were used to generate interest.

  The brand was launched at a showpiece event to 100 senior managers from around the world. The centre piece being a 2 minute, high production brand video. We also used innovative interactives online to generate intrigue and excitement online.

  Post launch we have continued to deliver Global Blue new vision throughout all of their communications. Several comms pieces were translated (including voice overs) into between 7 and 25 languages.

  The Results:

  Global Blue is now a recognisable retail brand –its logo can be seen in over 300,000 shop windows around the world. As a result of the rebrand campaign Global Blue have recently been contracted to implement the new electronic refund system for the whole of Singapore.

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  Buongiorno: Recharge & Win

  The Brief:

  To create a new style of presentation to support sales team with a new product launch.

  The Approach:

  Kanoti replaced the more traditional sales presentation led approach by creating a more engaging and uplifting sales film to support the sales team in selling the new program Recharge and Win.  The film focused on the product’s innovative real-time solution for operators to better understand their customers.

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  BBC: Bitesize English GCSE

  The Brief:

  To create ten new online resources to update the current Bitesize offering in a style suited to the target audience.

  The Approach:

  The interactive activities were created using both live-action video and digital animation, mostly in combination. A number of professional actors and worked with a film production company to shoot the live action sections in a green screen studio. This enabled us to work with the footage as we wished, placing the actors in a variety of scenes and situations.  The narratives and scripts for the activities were developed collaboratively with the BBC.

  This activity is about writing a review of a film or piece of video.  We created a fictional superhero movie called Nanoman for the narrator to dissect, explaining a range of film terminology in the process.  The actors were shot on green screen in a London based studio.  The film footage was then keyed out before being blended with animation and interactive elements.

  View Project:

  http://www.bbc.co.uk/schools/gcsebitesize/english/writingtoanalyse/writingtoanalyseact.shtml
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  Historic Royal Palaces: Enchanted Palace

  The Brief:

  To create an online game to support the launch of a new exhibition at Kensington Palace.

  The Approach:

  Transported through a mysterious portal to the past, players of Enchanted Palace need to use all their skill and imagination to explore Kensington palace throughout the ages and return to the present day.  Inspired by actual rooms in the Palace, the game is a colourful journey through time where players meet and interact with Kensington’s former inhabitants to solve puzzles in each room.

  The Results:

  Website Marketing and Development Manager, at Historic Royal Palaces, says:  “We wanted to create an engaging viral game that provides a sense of the quest-like nature of the Enchanted Palace experience at Kensington Palace, and also allows the players to explore the intriguing stories that surround the palace. We are absolutely delighted with the game and have enjoyed Kanoti’s flexible and ‘can do’ approach. They have an excellent and quirky creative style and understand well the younger markets that we aim to reach.”

  View Project:

  http://enchantedpalace.org/
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  Meteorite Marketing: Transform Your Sales

  The Brief:

  Kanoti were commissioned by Meteorite Marketing, one of the UK's leading integrated marketing agencies to create a film to explain what they do.

  The Approach:

  Kanoti produced a stop-motion based film whereby photographic scenes were shot in-house onto green screen and then keyed out. These assets were then incorporated and composited in After Effects.

  A number of props were used including a transformer bases helicopter, toy cars, miniature people, hand-made plasticine models and a paper roadway.  Additional sourced photographic stock images were also included for backgrounds.

  The Results:

  A unique film that provided an innovative approach to explain the company’s capabilities and services and differentiate them from key competitors.

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  BBC: Bitesize English Key Stage 2

  The Brief:

  Kanoti were commissioned by the BBC to create 20 new interactive educational activities for the BBC Bitesize Key Stage 2 website.

  The Approach:

  Our approach has been to update the activities and provide an enjoyable, more informal and engaging revision aid aimed at the older end of the Key Stage 2 audience. Five Flash game engines were developed to be placed within the brand environments, including for example a Crazy Golf and Catapult game. This approach allows the audience to move seamlessly between KS2 Bitesize and the more entertainment-based content of CBBC.

  The activities have replaced and refreshed the existing offering, covering the Key Stage 2 subject areas of reading, writing and spelling & grammar.  The interactive activities are based on two popular CBBC brands, Trapped and Big Babies.

  View Project:

  http://www.bbc.co.uk/schools/ks2bitesize/english/writing/