Work

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  MTV Networks: Isle of MTV Malta 2010

  The Brief:

  Kanoti were commissioned to develop a campaign concept for MTV’s Isle of MTV event: a free music festival on the island of Malta three years ago.

  Kanoti has since created and produced all on-air spots promoting the event and supporting competitions. Each spot was aired across all of MTV’s European channels.

  The Approach:

  We developed a story world based around a wayward Cat and Dog having various misadventures in each of the animations. We have continued to develop the story world during the last three years that the campaign has run, with a set of highly creative irreverent animated short stings.

  The Results:

  "VBSI Creative approached Kanoti in 2007 to give The Isle of MTV Malta Special Event a new lease of life. Kanoti responded with a creative and irreverent approach in the form of “Cat and Dog”, whom we now consider to be the mascots of our flagship summer event.  Always accommodating and highly creative we have enjoyed 3 years of the highest calibre of work resulting in the campaign being one of the most successful in VBSI history."

  Testimonial from Producer, VBSI Creative | MTV Networks Europe

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  Line/RCSLT: Giving Voice

  The Brief:

  The Royal College of Speech and Language Therapists asked us to help us raise awareness of the Giving Voice campaign which aims to secure continued funding and access to speech and language therapy services for all those that need it.

  The Approach:

  We developed a two-part viral campaign and interactive web sign-up page which support the wider “Giving Voice” initiative.  The first part launches on YouTube and ends with a call to action which encourages viewers to visit the “Giving Voice” campaign website www.givingvoiceuk.org/addyourvoice to watch the second half where the full message revealed.  The campaign then prompts viewers to lend their support by creating their own unique speech bubble.  As each one is created, it is added to a larger collection of speech bubbles where participants can see and interact with other supporters’ entries.

  The Results:

  The Viral video has received over 30,000 views on YouTube and over 1000 names captured in the first 4 weeks of the campaign.

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  Buongiorno: Mobile Cloud Apps

  The Brief:

  B! asked us to create an animated presentation for their latest offering: Mobile Cloud Apps. The video needed to be explanatory and sell the product features and benefits as well as getting people excited about the opportunity.

  The Approach:

  Using a mix of beautifully animated infographics and metaphors we created a clear B2B presentation which covered all aspects of the opportunity and the technical details of the offereing to be a valuable tool for the B! sales team.

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  Crush/Macmillan: Hitchhiker’s Guide to the Galaxy Book Trailer

  The Brief:

  As part of Crush’s relaunch of Douglas Adam’s iconic Hitchhiker’s trilogy we were commissioned to create the promo video as the spearhead of the online advertising campaign.

  The Approach:

  We brought to life the sticker designs and demonstrated how they could be used to design a unique personalised cover whilst conveying the tone and wit of the book.

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  Goosebumps/Global Blue: Global Refund Re-Brand

  The Brief:

  Global Refund, as they were previously known, market leaders in Tax Free Shopping. Their positioning was under threat from new competitors offering bigger commissions. Their strategy was to form a connection with their consumers and retailers, find additional streams of revenue and become a global lifestyle brand. Our job was to tell the world.

  The Approach:

  Pre launch teasers were mailed out to retails DM and witty T-Shirts were used to generate interest.

  The brand was launched at a showpiece event to 100 senior managers from around the world. The centre piece being a 2 minute, high production brand video. We also used innovative interactives online to generate intrigue and excitement online.

  Post launch we have continued to deliver Global Blue new vision throughout all of their communications. Several comms pieces were translated (including voice overs) into between 7 and 25 languages.

  The Results:

  Global Blue is now a recognisable retail brand –its logo can be seen in over 300,000 shop windows around the world. As a result of the rebrand campaign Global Blue have recently been contracted to implement the new electronic refund system for the whole of Singapore.

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  CRi: Bamboozled

  The Brief:

  To create an online source of information, help and advice on drugs and alcohol in Brighton and Hove for young people upwards of 14yrs, parents and professionals.

  The Approach:

  As part of the content for thinkdringdrugs.co.uk, we created a series of light-hearted panda themed animations to help explain the impact of drink and drugs. These animations were also featured as part of Bamboozled, an outdoor cinema event during the Brighton Festival, where the animations were projected onto Brighton’s Library building.

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  Crush/Scholastic: Clockwork Three

  The Brief:

  Crush commissioned us to create a errie trailer for this dark children’s book.

  The Approach:

  We managed to achieve a real sense of depth and and atmosphere by taking the viewer on a journey through a hypnotic, abstract, smokey world of moving cogs.

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  Feltham Young Offenders Institute: Interview Training Animation

  The Brief:

  To create an interview training animation that would appeal to the target audience – 16-19 year old young offenders.

  The Approach:

  Firstly we worked in collaboration with Feltham to create the script and dialogue for the film with the young offenders themselves. We then synced this to animated characters who played out a simple, sensitive narrative exploring the experience of having a job interview and how best to improve your chances of success.

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  Peabody: Peabody Motion Branding

  The Brief:

  Goosebumps Branding commissioned us to bring the new Peabody logo to life. Peabody is one of the oldest and largest housing associations in London.

  The Approach:

  We used a number of elegant sequences in which the logo dots ‘dance’ to convey the different brand values of the organisation, before coming together as one to form the logo.

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  MTV Broadcast: Cowboys and Aliens Competition Spot

  The Brief:

  To create an animated TV ad promoting MTV’s competition in conjunction with the new film Cowboys and Aliens, using 50% footage from the trailer.

  The Approach:

  We used a retro, hand-printed style for the artwork to communicate the “weird wild west” mood of the film. Simple but effective imagery was selected to avoid distracting from the movie footage, animated in a fast-moving humorous style.

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  Buongiorno: Recharge & Win

  The Brief:

  To create a new style of presentation to support sales team with a new product launch.

  The Approach:

  Kanoti replaced the more traditional sales presentation led approach by creating a more engaging and uplifting sales film to support the sales team in selling the new program Recharge and Win.  The film focused on the product’s innovative real-time solution for operators to better understand their customers.

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  BBC: Bitesize English GCSE

  The Brief:

  To create ten new online resources to update the current Bitesize offering in a style suited to the target audience.

  The Approach:

  The interactive activities were created using both live-action video and digital animation, mostly in combination. A number of professional actors and worked with a film production company to shoot the live action sections in a green screen studio. This enabled us to work with the footage as we wished, placing the actors in a variety of scenes and situations.  The narratives and scripts for the activities were developed collaboratively with the BBC.

  This activity is about writing a review of a film or piece of video.  We created a fictional superhero movie called Nanoman for the narrator to dissect, explaining a range of film terminology in the process.  The actors were shot on green screen in a London based studio.  The film footage was then keyed out before being blended with animation and interactive elements.

  View Project:

  http://www.bbc.co.uk/schools/gcsebitesize/english/writingtoanalyse/writingtoanalyseact.shtml
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  MTV Networks Europe: Battle LA Competition Spot

  The Brief:

  MTV required a dramatic one minute promo to both promote the Movie: Battle LA and the movie competition.

  The Approach:

  We created a rich, mixed media animation to convey the excitement and atmosphere of the movie and the fabulous prizes on offer, all within a very short timescale.

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  Goosebumps/Global Blue: One Interface

  The Brief:

  Continuing our work with Global Blue, the global Tax Free Shopping brand we were asked to develop a new sales based animation to support their latest product OneInterface™. OneInterface™ is designed to integrate  payment systems, terminals, banks, acquirers and value-added services such as Tax Free Shopping and Currency Choice. OneInterface™ is designed to work all around the world. It’s the quickest, the easiest, and the only truly global transaction solution on the market.

  The Approach:

  We created icons for each product feature based around a bar code and brought them to life in the animation with stunning results.

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  Buongiorno: 10 Year Anniversary

  The Brief:

  Buongiorno is the global enabler of the mobile connected life. In 10 years they have grown to become the world's leader in mobile content provision and the development and management of advanced mobile data solutions at the heart of the mobile internet revolution. The commissioned Kanoti to come up with a creative solution to help them celebrate and tell the world about their achievements during their first 10 years in business.

  The Approach:

  We created a beautiful animated story told through the visual device of scrapbook filled with animated doodles and quirky scenes that represented their key achievements and  milestones. The animation was used as the main thrust of the global internal and external PR campaign.

  The Results:

  As a result of the success of this initial animation, we have continued working with Buongiorno on the development of sales based animations to support the releases of their technical products.  These are now used as the main sales tool by their global sales teams.

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  Goosebumps: China TV 2 minute Film

  The Brief:

  To create a series of animated films advertising the services of tax-free shopping company Global Blue in China.

  The Approach:

  A 1-minute film, which featured the Global Blue concept, was created using a colourful collage style. The 2 minute film providing a step-by-step guide to using Global Blue’s services, featured clean, simple design and iconography.

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  Crush: Pretty Bad Things

  The Brief:

  Crush commissioned us to create an online promo for this crime book aimed at teens.

  The Approach:

  We introduced the story and its characters through animated photos within the pages of a newspaper documenting the significant events at the start of the book. Fast pacing and a thumping soundtrack were used to convey the excitement of the narrative.

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  BBE Records: Ty: Don't Cry

  The Brief:

  To create new linear and interactive videos to support the release Don’t Cry by hip-hop artist Ty.

  The Approach:

  This project combined green-screened footage of the artist with 3D and 2D
  animation to achieve a multi-layered, cinematic and atmospheric look and feel.
  The green screen was composited with animation in Adobe After Effects then
  made into an interactive experience using Adobe Flash video and Actionscript 3.
  The footage was shot live within a specialist London based studio.

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  Line Communications / TomTom: TomTom Intranet Promotional Content

  The Brief:

  To creatively inspire and motivate TomTom employees to make use of their new intranet and “Take charge of your own career”.

  The Approach:

  Through initial discussions with the staff it became clear that a straight-talking and succinct way of communicating the message was key. We produced a short but powerful animation showing various employees transforming into manga-style masters of their careers.

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  Lovemonk Records / Pajero Sunrise: Music Promo for the single: Automatic

  The Brief:

  To create an animated music promo for the band’s latest single.

  The Approach:

  The story of the song (a love affair that didn’t work out) was told through two stunt BMX riders that have a chance encounter years after their fame has faded.

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  Meteorite Marketing: Transform Your Sales

  The Brief:

  Kanoti were commissioned by Meteorite Marketing, one of the UK's leading integrated marketing agencies to create a film to explain what they do.

  The Approach:

  Kanoti produced a stop-motion based film whereby photographic scenes were shot in-house onto green screen and then keyed out. These assets were then incorporated and composited in After Effects.

  A number of props were used including a transformer bases helicopter, toy cars, miniature people, hand-made plasticine models and a paper roadway.  Additional sourced photographic stock images were also included for backgrounds.

  The Results:

  A unique film that provided an innovative approach to explain the company’s capabilities and services and differentiate them from key competitors.