Work

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  Buongiorno: Mobile Cloud Apps

  The Brief:

  B! asked us to create an animated presentation for their latest offering: Mobile Cloud Apps. The video needed to be explanatory and sell the product features and benefits as well as getting people excited about the opportunity.

  The Approach:

  Using a mix of beautifully animated infographics and metaphors we created a clear B2B presentation which covered all aspects of the opportunity and the technical details of the offereing to be a valuable tool for the B! sales team.

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  Goosebumps/Global Blue: Global Refund Re-Brand

  The Brief:

  Global Refund, as they were previously known, market leaders in Tax Free Shopping. Their positioning was under threat from new competitors offering bigger commissions. Their strategy was to form a connection with their consumers and retailers, find additional streams of revenue and become a global lifestyle brand. Our job was to tell the world.

  The Approach:

  Pre launch teasers were mailed out to retails DM and witty T-Shirts were used to generate interest.

  The brand was launched at a showpiece event to 100 senior managers from around the world. The centre piece being a 2 minute, high production brand video. We also used innovative interactives online to generate intrigue and excitement online.

  Post launch we have continued to deliver Global Blue new vision throughout all of their communications. Several comms pieces were translated (including voice overs) into between 7 and 25 languages.

  The Results:

  Global Blue is now a recognisable retail brand –its logo can be seen in over 300,000 shop windows around the world. As a result of the rebrand campaign Global Blue have recently been contracted to implement the new electronic refund system for the whole of Singapore.

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  Peabody: Peabody Motion Branding

  The Brief:

  Goosebumps Branding commissioned us to bring the new Peabody logo to life. Peabody is one of the oldest and largest housing associations in London.

  The Approach:

  We used a number of elegant sequences in which the logo dots ‘dance’ to convey the different brand values of the organisation, before coming together as one to form the logo.

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  Buongiorno: Recharge & Win

  The Brief:

  To create a new style of presentation to support sales team with a new product launch.

  The Approach:

  Kanoti replaced the more traditional sales presentation led approach by creating a more engaging and uplifting sales film to support the sales team in selling the new program Recharge and Win.  The film focused on the product’s innovative real-time solution for operators to better understand their customers.

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  Goosebumps/Global Blue: One Interface

  The Brief:

  Continuing our work with Global Blue, the global Tax Free Shopping brand we were asked to develop a new sales based animation to support their latest product OneInterface™. OneInterface™ is designed to integrate  payment systems, terminals, banks, acquirers and value-added services such as Tax Free Shopping and Currency Choice. OneInterface™ is designed to work all around the world. It’s the quickest, the easiest, and the only truly global transaction solution on the market.

  The Approach:

  We created icons for each product feature based around a bar code and brought them to life in the animation with stunning results.

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  Buongiorno: 10 Year Anniversary

  The Brief:

  Buongiorno is the global enabler of the mobile connected life. In 10 years they have grown to become the world's leader in mobile content provision and the development and management of advanced mobile data solutions at the heart of the mobile internet revolution. The commissioned Kanoti to come up with a creative solution to help them celebrate and tell the world about their achievements during their first 10 years in business.

  The Approach:

  We created a beautiful animated story told through the visual device of scrapbook filled with animated doodles and quirky scenes that represented their key achievements and  milestones. The animation was used as the main thrust of the global internal and external PR campaign.

  The Results:

  As a result of the success of this initial animation, we have continued working with Buongiorno on the development of sales based animations to support the releases of their technical products.  These are now used as the main sales tool by their global sales teams.

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  Goosebumps: China TV 2 minute Film

  The Brief:

  To create a series of animated films advertising the services of tax-free shopping company Global Blue in China.

  The Approach:

  A 1-minute film, which featured the Global Blue concept, was created using a colourful collage style. The 2 minute film providing a step-by-step guide to using Global Blue’s services, featured clean, simple design and iconography.

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  Line Communications / TomTom: TomTom Intranet Promotional Content

  The Brief:

  To creatively inspire and motivate TomTom employees to make use of their new intranet and “Take charge of your own career”.

  The Approach:

  Through initial discussions with the staff it became clear that a straight-talking and succinct way of communicating the message was key. We produced a short but powerful animation showing various employees transforming into manga-style masters of their careers.

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  Meteorite Marketing: Transform Your Sales

  The Brief:

  Kanoti were commissioned by Meteorite Marketing, one of the UK's leading integrated marketing agencies to create a film to explain what they do.

  The Approach:

  Kanoti produced a stop-motion based film whereby photographic scenes were shot in-house onto green screen and then keyed out. These assets were then incorporated and composited in After Effects.

  A number of props were used including a transformer bases helicopter, toy cars, miniature people, hand-made plasticine models and a paper roadway.  Additional sourced photographic stock images were also included for backgrounds.

  The Results:

  A unique film that provided an innovative approach to explain the company’s capabilities and services and differentiate them from key competitors.