Work

• 

  BBC: Bitesize English GCSE

  The Brief:

  To create ten new online resources to update the current Bitesize offering in a style suited to the target audience.

  The Approach:

  The interactive activities were created using both live-action video and digital animation, mostly in combination. A number of professional actors and worked with a film production company to shoot the live action sections in a green screen studio. This enabled us to work with the footage as we wished, placing the actors in a variety of scenes and situations.  The narratives and scripts for the activities were developed collaboratively with the BBC.

  This activity is about writing a review of a film or piece of video.  We created a fictional superhero movie called Nanoman for the narrator to dissect, explaining a range of film terminology in the process.  The actors were shot on green screen in a London based studio.  The film footage was then keyed out before being blended with animation and interactive elements.

  View Project:

  http://www.bbc.co.uk/schools/gcsebitesize/english/writingtoanalyse/writingtoanalyseact.shtml
• 

  NHS Brighton & Hove: Fighting Fit For Business

  The Brief:

  To create an online exploratory environment which provides tip and advice on creating a healthy workplace, as well as promoting the free NHS health check service. The target audience was 30-50.

  The Approach:

  We created an exploratory campus environment in which users could access animated do’s and don’t’s in a non-linear way. The site incorporates beautiful illustration and animation with a light and informal tone.

  View Project:

  http://www.fightingfitforbusiness.com/
• 

  Global Fund: Born HIV Free

  The Brief:

  Every minute of every day a child is born with HIV. Global Fund’s Born HIV Free campaign aimed to generate support for international funding of infant HIV healthcare. Our mission was to raise awareness of the campaign and once engaged to take action: sign a digital petition and spread the word.

  The Approach:

  We built a high-end campaign website packed with sharable, potent content including YouTube videos and infographics as well as an interactive petition mechanism. We also built a ‘Spread’ kit full of digital campaign assets allowing users to powerfully share maintaining brand identity throughout. The campaign was supported with display ads, search and even a live YouTube concert of Paul McCartney.

  The Results:

  The website captured 700,000 petition names which were handed to UN secretary – Ban Ki-Moon. 20 million people responded and 250 million saw the campaign.

  As a result huge financial commitments have been made; millions of lives will now be saved and we move closer to preventing the transmission of HIV from mother to child by 2015.

  The site was also nominated for .net magazine’s site of the year award.