Work

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  MTV Networks: Isle of MTV Malta 2010

  The Brief:

  Kanoti were commissioned to develop a campaign concept for MTV’s Isle of MTV event: a free music festival on the island of Malta three years ago.

  Kanoti has since created and produced all on-air spots promoting the event and supporting competitions. Each spot was aired across all of MTV’s European channels.

  The Approach:

  We developed a story world based around a wayward Cat and Dog having various misadventures in each of the animations. We have continued to develop the story world during the last three years that the campaign has run, with a set of highly creative irreverent animated short stings.

  The Results:

  "VBSI Creative approached Kanoti in 2007 to give The Isle of MTV Malta Special Event a new lease of life. Kanoti responded with a creative and irreverent approach in the form of “Cat and Dog”, whom we now consider to be the mascots of our flagship summer event.  Always accommodating and highly creative we have enjoyed 3 years of the highest calibre of work resulting in the campaign being one of the most successful in VBSI history."

  Testimonial from Producer, VBSI Creative | MTV Networks Europe

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  MTV Broadcast: Cowboys and Aliens Competition Spot

  The Brief:

  To create an animated TV ad promoting MTV’s competition in conjunction with the new film Cowboys and Aliens, using 50% footage from the trailer.

  The Approach:

  We used a retro, hand-printed style for the artwork to communicate the “weird wild west” mood of the film. Simple but effective imagery was selected to avoid distracting from the movie footage, animated in a fast-moving humorous style.

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  MTV Networks Europe: Battle LA Competition Spot

  The Brief:

  MTV required a dramatic one minute promo to both promote the Movie: Battle LA and the movie competition.

  The Approach:

  We created a rich, mixed media animation to convey the excitement and atmosphere of the movie and the fabulous prizes on offer, all within a very short timescale.